{"id":91,"date":"2017-05-10T19:28:05","date_gmt":"2017-05-10T19:28:05","guid":{"rendered":"https:\/\/www.beddenwinkels.be\/blog\/?p=91"},"modified":"2017-06-26T13:59:49","modified_gmt":"2017-06-26T13:59:49","slug":"beter-bed-legt-het-af-tegen-boxsprings-en-webshops","status":"publish","type":"post","link":"https:\/\/www.beddenwinkels.be\/blog\/beter-bed-legt-het-af-tegen-boxsprings-en-webshops\/","title":{"rendered":"Beter Bed legt het af tegen boxsprings en webshops"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-132\" src=\"https:\/\/www.beddenwinkels.be\/blog\/wp-content\/uploads\/2017\/06\/beter-bed-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.beddenwinkels.be\/blog\/wp-content\/uploads\/2017\/06\/beter-bed-300x225.jpg 300w, https:\/\/www.beddenwinkels.be\/blog\/wp-content\/uploads\/2017\/06\/beter-bed.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Het gaat niet zo goed met Beter Bed in Duitsland. De verkoop van bedden en matrassen liep vorig jaar terug met bijna 5 procent. Dat wekte onrust op bij de beleggers waardoor\u00a0het Nederlandse\u00a0bedrijf in een jaar tijd bijna een kwart van zijn waarde op de beursvloer verloor.<\/p>\n<h3>Beter Bed heeft last van de\u00a0toenemende populariteit van Boxsprings<\/h3>\n<p>De voornaamste reden voor de teruglopende verkoop \u00a0is de toenemende populariteit van Boxsprings In Duitsland. Geen goede zaak voor Beter Bed omdat ze in Duitsland vooral gewone matrassen verkopen.<\/p>\n<p>De winkelketen draait tweederde van haar omzet in Duitsland via het dochterbedrijf &#8220;Matratzen Concord&#8221;, van oudsher een echte matrassenfabrikant, en dat is zo gebleven. Onder meer omdat de winkels wat aan de kleine kant zijn.<\/p>\n<h3>Webshops zijn geduchte concurrenten van Beter Bed<\/h3>\n<p>Een ander probleem waar Beter Bed mee kampt is de toenemende populariteit van webshops. Mensen kopen steeds meer online en ook de bedden- en matrassensector moet er nu aan geloven. De low-budget ketens zijn natuurlijk het eerst aan de beurt omdat zij minder meerwaarde kunnen bieden tegenover de webshops en omdat ze beiden dezelfde klantengroep aanspreken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het gaat niet zo goed met Beter Bed in Duitsland. De verkoop van bedden en matrassen<\/p>\n","protected":false},"author":1,"featured_media":132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed legt het af tegen boxsprings en webshops &#8211; Beddenwinkels.be<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beddenwinkels.be\/blog\/beter-bed-legt-het-af-tegen-boxsprings-en-webshops\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beter Bed legt het af tegen boxsprings en webshops &#8211; Beddenwinkels.be\" \/>\n<meta property=\"og:description\" content=\"Het gaat niet zo goed met Beter Bed in Duitsland. 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